Advertising Flags, Posters, Hoardings at the Barratts/David Wilson Homes Sales Office, Thorpe Road

July 27, 2013 by  

By John Mason

A resident and I were talking in the street yesterday morning and during the conversation they expressed their shock and surprise at the amount of advertising material that had been allowed at Clements Gate.

Advertising in Thorpe Road, 25 July 2013

Advertising in Thorpe Road, 25 July 2013

I explained that this did not actually have permission because the planning application had been withdrawn by the applicant on the day that the planning application was to be determined at Development Committee the previous day, Thursday 25th July.

Earlier in the day, prior to the Development Committee Meeting that evening, Members were advised that revised plans had been received that day, reducing the amount of advertising material and reducing the size of the site hoardings and that Officers would be presenting those changes for Members to consider at the Development Committee that evening.

The original planning application had actually had been recommended for refusal as follows;


8.1 It is proposed that the Committee RESOLVES to REFUSE the application for the following reasons:-

1. The proposed signage would be extensive throughout that part of the site of four plots given over to the selling of the approved housing. The use of two hoardings, eleven free standing signs, five flags and graphics to fencing would be excessive resulting in a proliferation of advertising material on the site contrary to Policy SAT11 to the saved Rochford District Council Replacement Local Plan (2006). If allowed, the extent of advertising material proposed would detract from the character and appearance of the street to the detriment of the visual amenity nearby residents ought reasonably expect to enjoy.

As Ward Councillor’s Christine and I were concerned that adequate time was not being allowed to consider any changed proposals and their impact. We were also concerned that Statutory Consultees did not have the opportunity to see or comment on the revised plans and made appropriate representation to our Officers to consider these points.

At the Development committee meeting Members were advised that the Application had been withdrawn.

We understand that there will be a new Application !!


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